Cloud AR

The Cloud is a virtual vessel of deconstructed automatic drawings, ripped pages from a diary which stores fear, anxiety and isolation.

Inspired by sumi calligraphy, the drawings are physical, personal and intuitive.

The Cloud transforms them and they become immaterial and distant as is the knowledge, memories and identity stored in the virtual space.

The anxieties that were intimately connected to these automatic drawings lose their strength in the virtual realm. The Cloud is public, controlled by code, which creates mirror images of the drawings trapped in a precise world in a never-ending movement.

If one tries to move images from the virtual world back into the physical realm, they become only black and white code. To a human, this binary code becomes unreadable and intangible, the drawings get destroyed in the stygian Cloud.

It is an unequal system, the Cloud is only visible to those with the right technology.

The QR code becomes a sigil that the user can take home and possess. It is an artwork with a multitude of owners, free to use and access. The key is a QR code. The virtual realm is the final frontier between those that have and those that do not.

Technological inequality is at the core of the Cloud.


Noa Geras (Jerusalem, 1996)

Studied Painting and Sculpture at the Accademia di Belle Arti in Venice and the Academy of Fine Arts, University of Zagreb, and Computational Arts at Goldsmiths, University of London.

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